Sitecore Symposium 2025 Highlights
The Sitecore Symposium took place in Orlando, Florida. I can't complain about the weather heading out of Pittsburgh, with temperatures in the low 40s.
SitecoreAI
Keynote from CEO Eric Stine: Introducing SitecoreAI. Built on the XM Cloud as a foundation that will include all the products integrated. Starting from Strategy to Delivery. Monolith became Composable and now Composed, but at the core, the platform is still Composable.
COO Dave Tilbury also promised to keep the licensing simple with just one number and simpler contracting terms. No migration needed from XM Cloud to SitecoreAI; all existing customers will be on the new platform.
Sitecore Studio
Sitecore COO Dave Tilbury announces Sitecore Studio. Sitecore Studio is also an Agentic AI platform consisting of Signals, Spaces, Flows, and Agents as building blocks
- Agents: a centralized library to build, browse, and deploy intelligent helpers.
- Flows: a canvas for connecting agents into multi-step workflows using drag-and-drop tools.
- Spaces: a shared workspace to manage and collaborate on live agent and flow activity.
- Signals: live intelligence that surfaces trends and triggers for next actions.
Four Key Components
- Agentic Studio to design, run, and govern agents and flows.
CPO Roger Connolly announcing Agentic Studio
https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio.html
- App Studio to package extensions and internal apps.
- Marketplace to adopt or publish certified apps and agents.
https://developers.sitecore.com/learn/getting-started/marketplace
- Sitecore Connect enables the integration of external systems through recipes and connectors. https://developers.sitecore.com/products/connect
SitecoreAI Pathway
Sitecore launched this tool to help customers migrate content into SitecoreAI. The tool will be available part of Sitecore 360 customers. The tool will help map the templates and components from an XM/XP instance to SitecoreAI using AI with human checks at each level. The Sitecore site that needs to be migrated has to be in a pattern expected by the tool. The tool in the future will also support migration from any CMS, like WordPress.
Fan First Savannah Bananas
Guest speaker Jesse Cole, founder of the Savannah Bananas team. His keynote is the best I have seen in a while. Deeply engaging with a lot of fun and laughter, but thought-provoking, and his Fan-First philosophy to make an unforgettable experience.
Eliminate Friction
Identify and remove every obstacle in the customer journey.
Simplify pricing and processes to create a seamless, enjoyable experience.
Turn even boring moments like paying, waiting, holding into delight.
Entertain Always
Recognize that every business is in the entertainment business.
Design every stage of the customer journey to surprise and delight.
Make every touchpoint from parking to rain delays unforgettable fun.
Experiment Constantly
Build an “idea muscle” through daily experimentation.
Embrace failure as part of innovation and keep trying new concepts.
One bold, unusual experiment can transform everything.
Engage Deeply
Create personal, memorable moments for individual customers.
Empower staff to go above and beyond for just one person at a time.
These stories become the foundation of true loyalty.
Empower Action
Give your team permission and agency to create impact.
Model generosity and creativity from the top.
When teams craft meaningful stories, sales naturally follow.
Universal Studios Party
We had a private Symposium party at Universal Studios. It was a full moon night, and I captured this at The Wizarding World of Harry Potter.
